Despite the high price tag, Microsoft won't make any money on Xbox One X
Xbox One X is going to sell at a loss.
Microsoft unveiled the next generation of Xbox consoles earlier this week during their E3 2017 presentation. The system, titled Xbox One X (previously known as Project Scorpio), is set to be the most powerful games console ever - and that's reflected in the price tag.
Xbox One X isn't cheap, and is currently slated to retail at Â£449. You'd be forgiven for thinking that Xbox One X is a guaranteed money-maker for Microsoft, but as boss Phil Spencer revealed in an interview with Business Insider, this isn't exactly the case.
Spender gave the publication a simple "no" when asked if Xbox One X will make any money for the platform holder. He elaborated on the answer when asked if the console is going to sell at a loss.
"I don't want to get into all the numbers, but in aggregate you should think about the hardware part of the console business is not the money-making part of the business," Spencer explained.
"The money-making part is in selling games."
Microsoft are hoping that the most dedicated gamers will pick up the Xbox One X as a luxury device, as every game available on the X will also be released on standard Xbox One consoles.
With the platform holder receiving heavy criticism for the lack of first-party exclusives shown during their E3 presentation, it seems Xbox One X has a lot of work to do before becoming a must-have machine.
Will you be picking up an Xbox One X? Let us know.